Darcey Lacy of Watermark Design | Episode 7
Over the last 15 years, founder and creative director Darcey Lacy has grown Watermark Design into an award-winning branding and package design studio, serving businesses nationally, and gathering accolades from The Dieline, HOW and PRINT Magazines, Harper’s Spirits in the UK, and the San Francisco Chronicle, among others.
Watermark’s specialization in the alcoholic beverage category was born from Darcey’s personal love of wine, and has since expanded into the craft beer & spirits industries. Her background in marketing shapes Watermark’s approach to design, considering not only the aesthetics, but also the sales and strategy needs important to the long-term success of the brand.
Tune in as Darcey shares her experience with growing into her leadership role, how having a Worry List helps her get things done, and how remembering that you can get through anything has helped her over the past 15 years running her company.
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