Why You Don't Need Every Social Media Platform
Facebook, Instagram, Twitter, and Pinterest are the four main platforms for social media. Each has its pros, and each require a fair share of devoted time. To make things more complicated, Facebook and Instagram also have "Live" features (and yep, there's even Instagram Stories). What is a small business owner to do?!
What Are You Willing to Do?
Before committing to being the best you can be at all four, ask yourself: are you WILLING to seriously work on each platform? When it comes to spending time engaging with your audience and producing quality content, can you REALLY do that with all of the social media outlets?
Figuring out a) which platforms you prefer, and b) how much work you're willing to put into each can help you figure out which ones your brand can focus on the most. I believe that you will have a much stronger presence by focusing on a select few, rather than sporadically posting on every platform.
What is Best for Your Brand
Besides pinpointing which social media outlets you enjoy posting to, perhaps the more important question is, "What's going to work best for my brand?"
A food blogger may find that Instagram and Pinterest are the best ways to drive traffic to his/her site. Those two platforms are great for showcasing high quality pictures, especially for an industry that is image-based. Alternatively, a company that offers a service (e.g. online workshops, tutorials, etc.) could lean more towards promotion on Facebook, where people can easily click on a post to learn more about the service.
Can there be crossover? Certainly. I'm not saying that food bloggers should refrain from using other platforms. What works for one brand may not work for another, and the adventure will be in finding what works best for YOUR audience.
At the end of the day, there are a few key points in determining which social media platforms to use the most:
- Where the audience "hangs out": establishing where your customers get most of their information will be helpful in figuring out where YOU should spend your time.
- You do not need to be on ALL platforms: I have a hard time supporting the notion that you should have your hand in every cookie jar. Focusing on a select few will allow you to really establish and strengthen your presence.
- What's right for your brand?: making the most use out of 2-3 social media accounts that will help you grow your brand and business is important; figuring that out may involve trial and error!
Let's chat: have you nailed down which social media platforms you can commit to?
For questions about social media managing, contact me here.