Boost Your Business With Social Media Calls to Action
Boost Your Business With Social Media Calls to Action! By implementing quick and easy tactics that ask readers to take action, you can effectively drive people to your product or service and grow your business.
Using social media is one of the many ways to market your brand and reach new audiences. Being active on social media allows you to not only promote your product or service, but provides a space where customers can connect with you on a deeper level. Whether you're giving them insight into the inner workings of your brand, sharing exclusive information with them, or taking time to get to know your audience, social media is an awesome way to build a community around your brand.
What is a Call to Action?
In a nutshell, a call to action (CTA) is an image, sentence, or phrase that gets your readers to take action! The term is pretty self-explanatory, but the methods to implement effective CTA's may not be as obvious.
Why You Need to Use CTA's
CTA's directly drive people to your product or service. It encourages them to literally click a button to be on your newsletter, purchase your book, sign up for your webinar, etc. Without calls to action, readers may see your content on social media, but not necessarily take action. Posting with CTA's provides more direction for your audiences, and gives them something to walk away with.
Boost Your Business with Social Media Calls to Action
While there are ways to implement calls to action on your website and in your e-mail newsletters, let's focus on social media calls to action. Below are three key elements to social media calls to action that will help drive readers to your product, service, or to simply engage with you in conversation:
Is Your Content Eye-Catching?
Having aesthetically-pleasing content is, essentially, the foundation of your posts. If readers scroll through their feed and pause because your post was eye-catching, there's your first "hook"! Making sure that your content is on brand and provides readers a reason to read the caption is key.
Is Your Copy Clear and Concise?
Whether your call to action is as simple as "Double-tap if you like ___!" or more directive ("Click on the link in bio to get the recipe"), is it clear and concise? Making sure that your copy is to-the-point is crucial for leading people to take action; if it's unclear or not present, readers will most likely move on.
Are You Offering Value?
In addition to being clear and concise, it's important to tell your audience what they're going to get when they take action. Is it a freebie? Is it a consultation with you? If they know right off the bat what they're receiving, they will be more likely to follow through.
Connecting with your audience in a genuine way is important for growing your business, but providing VALUE to readers should be high on the priority list. What can readers take away from your product/service, and how can you offer it to them in a way that makes it feel imperative that they sign up for it?
Implement Social Media Calls to Action for Your Brand
A call to action (CTA) is something - an image, sentence, button - that gets your readers to take action. Having CTA's within social media content is an important method for driving traffic to your latest product, service, blog post, etc.
By ensuring that your calls to action are eye-catching, clear and concise, and offer VALUE to readers, you'll be able to easily and effectively grow your business.
Questions? Reach out to me via this contact page so we can discuss ways to grow your business!