The Power of Using Social Media for Your Brand
When it comes to the world of social media, making effective use of it seems like a piece of cake. Sign up for an account here, post some pictures there. Easy, right? Not quite. Every channel has its nuances, and it can be time-consuming to navigate when you're already occupied with all of the other tasks necessary to grow your business.
By prioritizing time for social media, focusing on consistency with delivery and engagement, and considering working with a social media strategist, you can achieve the following: connections with your audience in an authentic way, new business, and improved relationships with the community.
Consistency Leads to Growth
To just "dabble" in Instagram or Facebook takes little time. A post or two each week is easy! However, committing fully to various channels of social media - daily - takes precious time, and if we don't prioritize it, it will fall by the wayside.
Each week, many (MANY) hours are spent building relationships with the community, curating content that is consistent with the brand, and juggling multiple social media accounts at once. Having the proper tools and team - AKA your social media strategist - will help you navigate it all! Scheduling time to work on your social media presence will solidify your brand and make room for more quality relationships with current and future clients.
Community Support Results in Success
If I could tell you that you'll gain long-term quality partnerships after just a few posts on your social media pages, I would! But it doesn't work quite like that. There isn't just one formula that will result in positive tight-knit relationships; but over time, you will achieve the following:
- A strong presence in your community: people will recognize your content, product, and services.
- Better relationships with your "tribe": relationships take time to nurture, and the best way to improve relationships is to get involved in each other's lives! I don't mean in an intrusive way, but by allowing your audience to see what you do day-to-day, or the latest product you're working on, it gives them an inside look into your brand.
- Increase number of followers: ah, yes. The quantitative piece of the puzzle. A stronger presence and engagement in social media trends towards a larger audience. Using those statistics to continue engaging and building relationships will, without a doubt, help your company thrive!
A Social Media Strategist Can Assist With All of the Above!
If the wonderful world of social media is overwhelming to you, take a deep breath! And consider teaming up with a social media strategist. A strategist can assist with a variety of tasks in order to help you grow and thrive.
While you are hard at work meeting with clients, creating new content, and checking off all the other duties for your business, allow me to take care of the rest. When it comes to managing social media accounts, I've got you covered. Scheduling content, branding, and reaching out your community all fall under the social media strategist's umbrella.
For more information, contact me here so we can chat!
Using Social Media to Grow Your Brand
As branding and marketing evolves, so must you. Embracing the influence that social media can have on your business will only result in growth and progress! Agreeing to make social media one of your (many) focuses takes time and consistency, but with perseverance comes success. Not only will your numbers reflect growth, but you'll foster a community. Your business will prosper, and you'll also feel the perks of good, quality relationships with your customers.
For more information about the services I offer, please feel free to e-mail me at JessicaNorbyLLC (at) gmail (dot) com, or fill out the contact form here.
Let's chat: Which social media platform(s) do you need the most help with?